For years I had the Zoom page bookmarked because I'm a huge fan of their trick worms and 6" lizards.
There was never any content there until finally this year. The page always basically said "Coming Soon" or "Under Construction".....
Now it's full of product info, fishing stories and tips and some great photos submitted by customers. (I admit it; I'm a sucker for looking at pictures of great catches...it gets me through the winter.)
http://zoombait.com/
(Posted in the main forum as well since it gets most of the traffic.)